Negotiating the "new normal": University leaders and marketisation

L. Czerniewicz, R. Mogliacci, S. Walji, R. Swartz, M. Ivancheva, B. Swinnerton, N. Morris

Abstract


This article explores how leaders, key decision-makers in research-intensive public universities perceive marketisation in the sector in relation to public-private arrangements in teaching and learning provision. The focus is on the nature of relationships between public universities and those private companies engaged in the co-creation, delivery and support of educational provision. It draws on 16 interviews with decision makers – senior leaders and managers in higher education at six research-intensive universities in South Africa and England. Questions raised in this article are: How do senior decision makers perceive the entry of private players into public higher education? What are their experiences of working in partnership with private companies? What effect do they think the relationship is having on the status of the public university? How do they talk about the market actors? We observe that university leaders in both study countries, despite their different positions in the global field of higher education, and the hybrid moral economy around processes of marketisation all use language borrowed from the business sector to justify or reject marketisation. This indicates an unprecedented level of normalisation of this rhetoric in a public sector otherwise sensitive to language use posing serious questions about the nature of public universities in this marketised era.


Keywords


marketisation, public-private partnership, digitisation

Full Text:

PDF

References


Ball, S. J. and D. Youdel. 2008. Hidden privatisation in public education. Brussels: Education International.

Bertelsen, E. 1998. The real transformation: The Marketisation of higher education. Social Dynamics 24(2): 130‒158.

Bolton, P. 2017. Higher education finance statistics. BRIEFING PAPER Number 5440, 20 March 2017. House of Commons Library.

Çalışkan, K. and M. Callon. 2010. Economization, part 2: A research programme for the study of markets. Economy and Society 39(1): 1–32.

Cloete, N. 2016. University fees in South Africa: A story from evidence. CHET May 2016. https://chet.org.za/resources/sustainable-higher-education-funding-and-fees-south-africa

Côté, J. and A. Allaha. 2011. Lowering higher education: The rise of corporate universities and the fall of liberal education. Toronto: University of Toronto Press.

Dill, D. D. 2003. Allowing the market to rule: The case of the United States. Higher Education Quarterly 57(2): 136‒157. http://dx.doi.org/10.1111/1468-2273.00239

Dimaggio, P. J. and W. W. Powell. 1983. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review 48(2): 147–160.

Jungblut, J. and M. Vukasovic. 2017. Not all markets are created equal: Re-conceptualizing market elements in higher education. Higher Education 75(5): 855–870.

Komljenovic, J. and S. L. Robertson. 2016. The dynamics of “market-making” in higher education. Journal of Education Policy 31(5): 622–636.

Levidow, L. 2002. Marketizing higher education: Neoliberal strategies and counter-strategies. In The virtual university? Knowledge, markets and management, ed. K. Robins and F. Webster, 227–248. Oxford, UK: Oxford University Press.

Loughead, T. 2015. Critical university: Moving higher education forward. Lanham, Maryland: Lexington Books.

Lynch, K. 2006. Neo-liberalism and marketisation: The implications for higher education. European Educational Research Journal 5(1): 1‒17.

Marginson, S. 2008. Global field and global imagining: Bourdieu and worldwide higher education. British Journal of Sociology of Education 29(3): 303–315.

Marginson, S. 2013. The impossibility of capitalist markets in higher education. Journal of Education Policy 28(3): 353–370.

Marginson, S. 2017. Limitations of human capital theory. Studies in Higher Education 44(2): 1–15.

Marginson, S. 2018. Public/Private in higher education: A synthesis of economic and political approaches. Studies in Higher Education 43(2): 322–337.

Mamdani, M. 2007. Scholars in the marketplace: The dilemmas of neo-liberal reform at Makerere University, 1989‒2005. Cape Town, South Africa: HSRC Press.

Ntshoe, I. M. 2004. Higher education and training policy and practice in South Africa: Impacts of global privatisation, quasi-marketisation and new managerialism. International Journal of Educational Development 24(2): 137–154.

Oketch, M. 2009. Public–private mix in the provision of higher education in East Africa: Stakeholders’ perceptions. Compare: A Journal of Comparative and International Education 39(1): 21–33.

Orr, L. 1997. Globalisation and the universities: Towards the “market university”? Social Dynamics 23(1): 42‒64.

Robertson, S. 2010. Corporatisation, competitiveness, commercialisation: New logics in the globalising of UK higher education. Globalisation, Societies and Education 8(2): 191–203.

Robertson, S. L. and J. Komljenovic. 2016. Non-state actors, and the advance of frontier higher education markets in the Global South. Oxford Review of Education 42(5): 594–611.

Schreier, M. 2014. Qualitative content analysis. In The SAGE Handbook of qualitative data analysis, ed. U. Flick, 170–183. Los Angeles; London: SAGE Publishing.

Shore, C. and S. Wright. 2016. Neoliberalisation and the “death of the public university”. Associazione Nazionale Universitaria Antropologi Culturali (ANUAC).

Slaughter, S. and G. Rhoades. 2009. Academic capitalism and the new economy: Markets, state, and higher education. Baltimore: Johns Hopkins University Press.

Swartz R., M. Ivancheva, N. Morris and L. Czerniewicz. 2018. Between a rock and a hard place: Dilemmas regarding the purpose of public universities in South Africa, in Higher Education (online first).

Swinnerton, B., M. Ivancheva, T. Coop, C. Perrotta, N. Morris, L. Czerniewicz, A. Cliff and S. Waljil. 2018. The unbundled university: Researching emerging models in an unequal landscape. Preliminary findings from fieldwork in South Africa. In Proceedings of the 11th International Conference on Networked Learning 2018, ed. M. Bajić et al., 218‒226. Networked Learning 2018, 14‒16 May 2018, Zagreb, Croatia.

Tarrow, S. 2010. The strategy of paired comparison: Toward a theory of practice. Comparative Political Studies 43(2): 230–259.

Times Higher Education World University Rankings. 2017. https://www.timeshighereducation.com/ world-university-rankings/2017/world-ranking

Tomlinson, M. 2018. Conceptions of the value of higher education in a measured market. Higher Education 75(4): 711–727.

Wangenge-Ouma, G. 2012. Public by day, private by night: Examining the private lives of Kenya’s public universities. European Journal of Education Part I 47: 213–227. https://doi.org/10.1111/ j.1465-3435.2012.01519.x

Walji, S. 2018. Online learning designs – synchronous and asynchronous models of online learning and how these relate to unbundling. https://unbundleduni.com/blog/ (Accessed 4 May 2018).




DOI: https://doi.org/10.20853/34-3-3466

Refbacks

  • There are currently no refbacks.


eISSN: 1753-5913

Copyright © 2016 South African Journal of Higher Education

Hosted by Stellenbosch University Library and Information Service since 2016.

Creative Commons License -CC BY-NC-ND 4.0

Disclaimer:
This journal is hosted by the SU LIS on request of the journal owner/editor. The SU LIS takes no responsibility for the content published within this journal, and disclaim all liability arising out of the use of or inability to use the information contained herein. We assume no responsibility, and shall not be liable for any breaches of agreement with other publishers/hosts.